Academicians Horace Newcomb and Paul Hirsch (1987) suggest that television serves as a cultural forum for discussing and working out ideas on a variety of topics.

You are writing a story on a debate between two candidates for mayor. Which of the following aspects of your reporting is most important?

A. quickly transcribing the remarks from each candidate B. making time for each candidate to clarify his or her positions C. understanding and communicating the implications of what each candidate is saying D. establishing a relationship with whichever candidate appears most likely to win

If you tell people something they already knew as if it were new information for them, you are

A. talking down to them. B. getting their attention. C. talking over their heads. D. conducting audience analysis.