Veiled purpose tests do not reference dishonesty explicitly but instead assess more general personality traits that are associated with dishonest acts

Successful marketing and sales messages begin with

A) an understanding of audience needs. B) an awesome marketing campaign. C) a persuasive call to action. D) an all-out effort to recruit marketing personnel. E) an explanation of how benefits can be delivered.

Jody says, "I feel great about myself, and I feel that I am wonderful." She is expressing her

A) self-monitoring. B) self-doubts. C) self-esteem. D) self-concept.