Ramon is a connoisseur of fine literature, ballet and operas. We can say that Ramon is fond of:

The sense of discomfort that prompts a person to change when new information conflicts with previous attitudes, beliefs, values, or behaviors is

A) cognitive dissonance. B) reasonable disassociation. C) logical persuasion. D) personal confusion.

Although ratings and shares are important in audience research, a number of other computations can be performed with the data. All of the following are estimates to provide audience information except:

a) Metro survey area b) Total survey area c) Average quarter-hour d) Callout research