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Tazoo Inc. is known for its trendy and fashionable clothing accessories. In order to keep track of emerging trends and changing consumer preferences, Tazoo's marketing team, consisting of Anna, Bill, Cathy, Denver, and Eric, undertook marketing research surveys. Which of these is NOT part of the marketing research process?

a. Cathy and Anna collected data from households with two or more kids in their locality. b. Bill designed a new method for data collection. c. Denver, the expert in statistical tools analyzed the data collected by Cathy and Anna. d. Eric, the team leader, implemented the actions based on the findings. e. Eric submitted the findings of the survey in the form of a written report to the management.

Intensive distribution relies on only some of the intermediaries willing to carry a particular product

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