One of the benefits of segmenting a market is that a sport organization can customize its marketing efforts to reach given segments.

Which type of discount is a deduction from list prices that is aimed at encouraging customer loyalty?

a. noncumulative quantitative b. cumulative quantitative c. frequent-buyer d. cash

The foundation of an IMC program consists of a careful review of the following, except:

A) economic conditions B) company's image C) the markets in which buyers are located D) the buyers to be served