The message refers to which of the following?
A) the receiver's response to the sender
B) the context of the communication
C) the medium that carries the information
D) ideas, thoughts, feelings being communicated
D
Business
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Identify the consumer segment who judge all products by the same criteria and do not give the global dimension any additional weight beyond other characteristics
A) global dreamers B) global citizens C) antiglobals D) global agnostics
Business
________ is a measure of internal consistency reliability that is the average of all possible split-half coefficients resulting from different splittings of the scale items
A) Coefficient delta B) Coefficient alpha C) Coefficient beta D) Coefficient eta
Business