Name and briefly explain three less-structured alternatives to competitive brand positioning
What will be an ideal response?
Three alternatives to competitive branding are as follows:
1. Brand narratives and storytelling: Rather than outlining specific attributes or benefits, some marketing experts describe positioning a brand as telling a narrative or story.
2. Brand journalism: Just as editors and writers for newspapers and magazines tell many facets of a story to capture the interests of diverse groups of people, marketers should communicate different messages to different market segments, as long as they at least broadly fit within the basic broad image of the brand.
3. Cultural branding: For companies to build iconic, leadership brands, they must assemble cultural knowledge, strategize according to cultural branding principles, and hire and train cultural experts.
You might also like to view...
Consider a noninstantaneous replenishment situation in which the production rate is 100 units per day, the demand rate is four units per day, and the economic production lot size is 500 units. Which of the following statements is TRUE?
A) The average cycle inventory is fewer than 225 units. B) The average cycle inventory is greater than 300 units. C) The rate of buildup in cycle inventory during the production cycle is fewer than 100 units per day. D) The rate of buildup in cycle inventory during the production cycle is greater than or equal to 400 units per day.
Different prices for identical goods is one sign of a market that has uninformed buyers
Indicate whether the statement is true or false