All of the following are examples of nonequity alliances except ________

Incremental expenses of an additional night's lodging and additional day's meals that are incurred to obtain "excursion" air fare rates with respect to employees whose business travel extends over Saturday night are not deductible business expenses.

a. true b. false

________ is the job of estimating the total financial worth of the brand

A) Brand tracking B) Brand auditing C) Brand equity D) Brand valuation E) Brand harmonization