Describe the distribution challenges and opportunities that international markets pose
What will be an ideal response?
International markets pose distinct challenges, including variations in customers' shopping habits and the need to gain social acceptance or legitimacy. However, opportunities do exist. The first step in global channel planning is to get close to customers.
Business
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a. true b. false
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The "what we can afford" method of budgeting for marketing communications is the most difficult form of communications budget that a company can prepare
Indicate whether the statement is true or false
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