________ refers to the ability of a process to produce a product that meets specifications

__________is a type of co-branding that occurs when two brands receiving equal treatment borrow from each other's brand equity

Fill in the blanks with correct word.

Which of the following statements is true of a pull communication strategy?

A) It aims to create interest among customers and motivate them to acquire more information. B) It is directed at channel intermediaries and channel influencers. C) It is of limited use when the company seeks to enhance consumer retention among current consumers. D) It focuses on focused on trade associations and industry influencers. E) It does not include digital communication methods.