In target pricing, the target sales price is the ________
A) total product cost incurred in producing a product
B) net profit desired by the company
C) amount customers are willing to pay for a product or service
D) price calculated by deducting the desired profit from the total production cost
C
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Gordon Corporation reported the following equity section on its current balance sheet
The common stock is currently selling for $12.00 per share. Common Stock, $10 Par, 103,000 shares authorized, 58,000 shares issued and outstanding $580,000 Paid-in Capital in Excess of Par-Common 125,000 Retained Earnings 302,000 Total Stockholders' Equity $1,007,000 What would be the total stockholders' equity after a 15% common stock dividend? A) $1,073,700 B) $705,000 C) $1,007,000 D) $604,200
Which of the following describes establishing a price that provides the rate of return demanded by senior management?
A) skimming B) return on sales pricing C) penetration pricing D) competitive pricing