The Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to as ________

A) licensing
B) exporting
C) joint ownership
D) contract manufacturing
E) management contracting

A

Business

You might also like to view...

Redcap Dairies sells yogurt to consumers that it knows to be contaminated by a harmful mold. Redcap Dairies would be held responsible under the

a. Federal Trade Commission 'cooling-off laws' b. Fair Packaging and Labeling Act c. Federal Safety and Food Adulteration Act d. Federal Food, Drug, and Cosmetic Act

Business

The courts of one nation cannot question the actions undertaken by another nation within the

other nation's borders under the: A) Extradition doctrine. B) Comity doctrine. C) Sovereign immunity doctrine. D) Expropriation doctrine. E) Act of state doctrine.

Business