The key to creating a work standard is defining ________

The product component of a marketing mix involves:

a. point of purchase. b. distribution. c. advertising. d. brand name.

The need-satisfaction sales approach:

A) strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs B) requires the two organizations to develop a common mission C) requires employees from the selling organization to analyze the buyer's business D) uses specific statements (stimuli) to elicit specific responses from customers