Which of the following is true about multivariable segmentation systems?
A) Marketers using multiple segmentation bases tend to ignore smaller markets.
B) Marketers often use multiple segmentation bases to control inflation.
C) Multiple segmentation rarely involves the use of demographic data.
D) Multiple segmentation is ineffective in large markets.
E) Multiple segmentation bases help identify smaller, better-defined target groups.
E
Business
You might also like to view...
The Electronic Communications Privacy Act protects electronic communications while they are
in transit as well as when they are stored. Indicate whether the statement is true or false
Business
When using a lifespan-based structure, the highest-level entries in the WBS correspond to the major phases of the lifespan
Indicate whether the statement is true or false
Business