The team for the Mississippi, Believe It! campaign decided to expose as many people as possible to the message that the Mississippi of 1960 is not the Mississippi of today during the ______ phase of campaign development.

A. research
B. action
C. communication
D. evaluation

B. action

Communication & Mass Media

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The nonfictional characterized viewer is an example of a textual surrogate

Indicate whether this statement is true or false.

Communication & Mass Media

The conclusion of the speech has one purpose:

to give a strong note of finality. Indicate whether the statement is true or false

Communication & Mass Media