In preparing to advocate your policy proposition, you have discovered that there is

almost universal agreement that a reason for policy change exists. The controversy is
over what the best course of action should be.

You will structure your case as a
"comparative advantages" development of arguments. What should appear first in your
case development?
(a) The first stock issue: arguments about the reason for a change in the manner
suggested by your proposition.
(b) The second stock issue: the details of the specific policy you are proposing.
(c) The third stock issue: the advantages or consequences of the policy you are
proposing.
(d) The fourth stock issue: arguments explaining how your policy proposal meets
certain goals or criteria that society presently values.

B

Communication & Mass Media

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