Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems. Discuss what the researcher expects to gain from pretesting the questionnaire

What will be an ideal response?

All aspects of the questionnaire should be tested. Subsequent pretests done after changes are made from an initial pretest should reveal problems peculiar to the interviewing method. The project director, the researcher who developed the questionnaire, and other key members of the research team should conduct some pretest interviews to gain a feel for potential problems and the nature of expected data. Experienced interviewers can easily perceive uneasiness, confusion, and resistance in the respondents. New interviewers can help the researcher identify interviewer-related problems. Analysis of pretest responses can serve as a check on the adequacy of the problem definition and the data and the analysis required to obtain the necessary information. Analysis of pretest data helps to ensure that all data collected will be utilized and that the questionnaire will obtain all the necessary data.

Business

You might also like to view...

The equation Xi = Ai1 F1 + Ai2 F2 + Ai3 F3 + ... + Aim Fm + ViUi , represents the common factors expressed as linear combinations of the observed variables

Indicate whether the statement is true or false

Business

Reducing the probability of bankruptcy is a benefit of diversification

Indicate whether the statement is true or false

Business