Discuss the contributions by Edward L. Bernays to making the practice of public relations more professional
What will be an ideal response?
• Publishing the landmark book, Crystallizing Public Opinion, which established the term "counsel on public relations"
• Teaching, in 1923, the first course on public relations on the college level
• Recognizing talents that women bring to the field by recruiting practitioner Doris E. Fleishman, later his wife, and building a top-flight agency
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Best, Inc, a merchandiser, sells office supplies
The following information summarizes Best's operating activities during the year: Utilities Expense $6,000 Rent for Store Expense 8,000 Sales Commissions Expense 4,500 Purchases of Merchandise 54,000 Merchandise Inventory on January 1 30,000 Merchandise Inventory on December 31 20,500 Sales Revenue 108,000 Required: Prepare an income statement for Best, Inc for the year ended December 31, using the format below. Sales Revenue Cost of Goods Sold: Beginning Inventory Purchases Cost of Goods Available for Sale Ending Inventory Cost of Goods Sold Gross Profit Selling Expenses: Sales Commissions Expense Administrative Expenses: Rent Expense Utilities Expense Total Operating Expenses Operating Income What will be an ideal response
Who is the originator of the message in the communication process?
a. the receiver b. the encoder c. the sender d. the communicator