What is one of the tasks integral to standardizing all institution-affiliated social media profiles?

a. assign someone to read all content daily
b. check each profile for consistency of logos, images, etc. with the overall brand identity
c. bring them all under the umbrella of the PR department
d. limit the number of social media profiles based on the institution’s size

b. check each profile for consistency of logos, images, etc. with the overall brand identity

Communication & Mass Media

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A public relations firm is publishingan article in its newsletter aboutthe grand opening of a tourism centerand office in the island nation ofVanuatu, on behalf of itsclient. Why should thearticlebe supportedwith catchy photographs?

a. Because visuals help break through the clutter b. Because visuals are more shareable c. Because visuals are more persuasive d. Because improve the concept of fracking

Communication & Mass Media

Non-native speakers should plan for at least two hours for preparation and practice for

________. A) weekly study in the course B) each speech C) each minute of each speech D) none of the above

Communication & Mass Media