Which of the following is a true statement about advertising?

A) For most organizations, advertising is one of the smallest marketing expenditures.
B) The most important measure of advertising is its entertainment value.
C) Informing consumers about a brand is typically a short-term advertising effort.
D) The construction of an advertising campaign should be guided by communication objectives.
E) Call-to-action advertising asks for a long-term response from consumers.

D