Marketers can choose from two basic strategies: push or pull. Compare these two strategies
What will be an ideal response?
Using the pull strategy, the producer directs its marketing activities toward final consumers to induce them to buy the product; if the pull strategy is effective, consumers will then demand the product from channel members who will in turn demand it from producers. Using a push strategy, the producer focuses instead on the channel members, persuading them to carry the product and promote it to final consumers.
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Which of the following is not a problem with alternative-forms reliability?
A) The results will depend on how the scale items are split. B) It is time consuming and expensive to construct an equivalent form of the scale. C) It is difficult to construct two equivalent forms of a scale. D) Both B and C are correct.
The growth of box stores did not reach original expectations, in large part, because _____
a. they lacked brand continuity b. they could not fulfill customer one-stop shopping needs c. they were not price competitive on nonfood items d. store managers could not handle widely divergent product lines