Which of the following is the easiest product marketing strategy when pursuing opportunities outside the home market?
A) product adaptation/communication extension
B) dual extension
C) product extension/communication adaptation
D) dual adaptation
B
Business
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What is design for the environment (DFE)? Provide examples of products or services that have been developed with this in mind
What will be an ideal response?
Business
Under the path-goal theory of leadership, what type of leader behavior includes setting challenging goals for the employee with the expectation that those goals will be achieved?
A) Directive B) Supportive C) Participative D) Achievement-oriented E) Decision tree
Business