Since the advent of digital video recorders (DVRs), viewers are able to record television shows without the advertisements; therefore, advertisers have had to find alternative ways to advertise products on television

What have advertisers been able to do?

Product placement is used increasingly to introduce products and associate those products with television stars and television shows. When a product such as a car or a food product appears on a television show or in a movie shown on television, it will be seen by potential customers. Another product-placement variant are the banners of brand names, symbols, and slogans displayed during sport events on players' uniforms and equipment as well as within arenas. They are strategically placed so that camera shots of the televised games will frequently display the messages.