What four things must the design of the service offerings address?
What will be an ideal response?
How the different service components are delivered to the customer, the nature of the customer's role in those processes, how long delivery lasts, and the prescribed level and style of service to be offered.
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In Japan, Budweiser beer flows from Kirin breweries, and Moringa Milk Company produces Sunkist fruit juice. These are examples of ________
A) contract manufacturing B) management contracting C) licensing D) joint venturing E) directly investment
________ are the sum of the ________ and ________ for any given level of production
A) Fixed costs; variable costs; marginal costs B) Fixed costs; break-even costs; variable costs C) Variable costs; fixed costs; marginal costs D) Total costs; fixed costs; variable costs E) Break-even costs; fixed costs; total costs