Which of the following theories argues that people experience a kind of mental discomfort when confronted with new information, and as a result, they consciously and subconsciously work to limit or reduce that discomfort?

A. two-step flow theory
B. limited effects theory
C. dissonance theory
D. attitude change theory

Answer: C

Communication & Mass Media

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Individuals with a tall, thin, fragile build are typically considered easy going, happy, and good-natured

Indicate whether the statement is true or false

Communication & Mass Media

A key attribute of systems is that they are ________. That is, they constantly seek to serve a specific overall or long-term purpose

a. innovative b. goal-oriented c. linear and source-dominated d. perpetual

Communication & Mass Media