Succession management is the ongoing process of recruiting, evaluating, developing, and preparing employees to assume positions in other firms in the future

As long as finance focuses on short-term profit, it will oppose major investments designed to build satisfied, loyal customers

Which of the following steps that a marketing CEO can take to create a market- and customer-focused company can help a CEO overcome this challenge? A) Empower the employees. B) Get outside help and guidance. C) Install a modern marketing planning system. D) Change the company's reward measurement and system. E) Develop strong in-house marketing training programs.

"Comprehensive" health care insurance

A) covers all health care costs with no deductibles or copayments. B) covers the entire family. C) is sold only through group plans. D) includes both basic health insurance and major medical insurance.