Which of the following is the least important to consider when analyzing an audience?

A. Their knowledge of the subject
B. Their knowledge of the presenter
C. Their communication apprehension
D. Their attitudes and beliefs
E. B and C

C

Communication & Mass Media

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David decided to present his informative speech on "How to Give the Heimlich Maneuver." He opened by recounting howhe saved his younger brother's life when his brother was choking on gum he had accidentally swallowed

Which of the strategies to maintain audience interest was David utilizing? a. motivate your audience to listen b. present information that relates to the audience c. tell a story d. use the unexpected

Communication & Mass Media

The process by which innovations are spread to members of a social system is known as ______.

A. adaptation B. diffusion C. opinion leadership D. redemptive analogy

Communication & Mass Media