Which of the following scaled-response formats is good for measuring store, company or brand images?

A) constant sum scale
B) life-style inventory
C) semantic differential scale
D) image analysis scales
E) store analysis

C

Business

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The dominance model represents business primarily based on the economic forces that affect it.

a. true b. false

Business

If inflation is expected to steadily decrease in the future, the term structure of interest rates will most likely be:

A. upward sloping. B. flat. C. humped. D. downward sloping. E. double-humped.

Business