Based on U.S. consumer segmentation of consumer attitudes toward green marketing, the following groups are not committed to green marketing or have little commitment, except:

A researcher investigating the amount of food waste in the typical four-person family plans to sift through the garbage of a small sample of representative families. This method is an example of an unobtrusive survey

Indicate whether the statement is true or false

Franchising is not an appealing strategy for growth-oriented service firms because franchisees tend to be less motivated and less concerned about quality than managers in company-owned stores

Indicate whether the statement is true or false