Describe some of the challenges faced by online marketers
What will be an ideal response?
Although online marketing offers tremendous promise, it also poses new challenges. Fraud is certainly one, but unfortunate or embarrassing product placements are another.
Third-party cookies are controversial from a privacy standpoint, as well. Yahoo! Canada, for instance, has agreements with more than 30 different ad networks, creating a web of interconnections that can follow people's tracks as they browse different sites. Although web surfing may seem anonymous, digital tracks are much deeper than most people realize.
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Multiplying a vehicle's rating times opportunities to see (OTS) for an advertisement calculates the:
A) cost per thousand (CPM) B) gross rating points (GRP) C) cost per rating point (CPRP) D) frequency
Writers should ask themselves "What's in it for me?" and then write so that the answer is obvious
Indicate whether the statement is true or false