Sampling units are the

a. individual researchers who do the sampling
b individual units selected for study
c. geographic units from which individuals are selected
d. lists from which individual research participants are selected
e. computer programs used to generate a sample list

b individual units selected for study

Communication & Mass Media

You might also like to view...

Cadence, a public relations consultant, was hired by a boutique travel agency to identify the target audience for a tourism campaign program

She created special trips that appealed to this audience, which resulted in an increase of potential travelers to the agency. What role did Cadence play in this scenario? a) Travel promoter b) Public relations specialist c) Community relations officer d) Press agent

Communication & Mass Media

The news industry is in the midst of a period of:

a. profound transition b. stagnation c. erosion d. none of the above

Communication & Mass Media