Recognizing the variation in selling situations, sales professionals practice _______ in which they modify the sales approach, alter their communication style, modify message content, and change their call strategy

Jane Cheatham, a stay-at-home mother, regularly posts new entries on a widely read blog. In these entries, she often reviews consumer products that she uses during the course of her day. Jane participates in ________.

A) C2B online marketing B) C2C online marketing C) viral marketing D) content sponsorship E) online social networks

Performance appraisals are used most widely as a basis for:

A) Determining training needs B) Discharging decisions C) Deciding compensation D) Directing performance improvement