Which of the following is the most effective emotional appeal?
A) For a limited time you will receive our employee discount on any new General Motors vehicle.
B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
C) Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow.
D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.
B
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