The amount of time a consumer spends on an external information search depends on three factors. What are they?
What will be an ideal response?
1. ability
2. motivation
3. costs versus benefits
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If losses on a particular line of fire insurance were $430 million, premiums earned were $595 million, and loss adjustment expenses were $95 million, the combined ratio would be
A. 0.88 implying that this line of insurance is profitable. B. 0.88 implying that this line of insurance is unprofitable. C. 1.13 implying that this line of insurance is profitable. D. 1.13 implying that this line of insurance is unprofitable. E. 0.22 implying that this line of insurance is profitable.
How should the entry for the Newspaper decision variable be interpreted?
Final Reduced Objective Allowable Allowable Cell Name Value Cost Coefficient Increase Decrease $C$2 Newspaper 0 -1000 5000 1000 1E+30 A) The director should lower the newspaper advertising expense by $1,000 to reach the objective of 5,000 customers contacted. B) If the director were forced to purchase a newspaper advertisement, he would reach 1000 fewer customers than would be reached using the optimal advertising campaign. C) If the director increased newspaper advertisement by 1,000, he would spend $1000 less than with the current campaign. D) It is possible to reach an almost infinite fewer number (10 to the 30th power) of customers by newspaper than by any other method.