Collectivist cultures are more likely to trust e-commerce because of safety measures such as guarantees, laws, and policies
Indicate whether the statement is true or false.
Answer: False
Explanation: Research suggests that individualistic cultures (which are prevalent in developed economies like the U.S.) are more likely to trust e-commerce because purchases are backed by mechanisms based on individualistic cultural norms: guarantees, laws and policies, and security measures.
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Which of the following would most likely use informal research methods to obtain marketing insights?
A) multinational firms B) pharmaceutical firms C) brick-and-mortar companies D) not-for-profit organizations E) family-owned businesses