A successful segmentation study is ________ across groups

A) homogeneous
B) heterogeneous
C) homological
D) heterological

B

Business

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Using your private key to encrypt a hash of a document creates a

A. digital certificate B. digital signature C. cookie D. digital watermark

Business

Which of the following marketing strategies are most similar to one other?

A) customized marketing and differentiated targeting B) mass customization and micromarketing C) undifferentiated targeting and concentrated targeting D) concentrated targeting and customized marketing E) differentiated targeting and micromarketing

Business