A successful segmentation study is ________ across groups
A) homogeneous
B) heterogeneous
C) homological
D) heterological
B
Business
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A. digital certificate B. digital signature C. cookie D. digital watermark
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Which of the following marketing strategies are most similar to one other?
A) customized marketing and differentiated targeting B) mass customization and micromarketing C) undifferentiated targeting and concentrated targeting D) concentrated targeting and customized marketing E) differentiated targeting and micromarketing
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