The selling concept holds that ________
A) consumers will not buy enough of a firm's products unless the firm undertakes large-scale persuasion and promotion efforts
B) a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
C) consumers will only favor products that are available and highly affordable
D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
E) consumers will favor products that offer the most in quality, performance, and innovative features
A
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Which of the following will be listed in the operating section of the statement of cash flows that is prepared using the indirect method?
A) collections from customers B) payments to suppliers C) interest received D) increases/decreases in current liabilities
Corporate culture in high tech firms
a. is often an impediment to marketing-R&D collaboration. b. often favors engineering relative to marketing. c. is often shaped by executives who come from engineering. d. often manifests itself in engineering taking on many tasks traditionally thought of as marketing tasks. e. all of the above