Case Study Krusteaz--Why was video blogger Catherine McCord a part of the Krusteaz campaign ?

a. She is a food and menu consultant for Krusteaz
b. She had a strong social media presence
c. She is known as a professional baker
d. She hosted her own television show on Food Network

b. She had a strong social media presence

Communication & Mass Media

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When deciding where to go for lunch, Andy asked all team members for their opinions. Although it takes a little longer to arrive at a decision this way, Andy always uses this method. What is this method called?

a) Consensu b) Majority rule c) Leader mandate d) Individual approach

Communication & Mass Media

Which theory claims that you develop and maintain relationships in which the ratio of your rewards relative to your costs is approximately equal to your partner’s?

A) social exchange B) attraction C) relationship rules D) equity

Communication & Mass Media