Which step in Monroe's motivated sequence will lead the audience to think, "There is important information I'm lacking" (informative speech) or, "There's a problem that needs my Attention" (persuasive speech?)

A) Need
B) Satisfaction
C) Visualization
D) Attention

A

Communication & Mass Media

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The fragmentation of the audience that results from focusing on demographic information makes it difficult to make good choices about how to engage with your audience

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following statements is NOT true regarding ethnocentrism?

A. Everyone is, to some degree, ethnocentric. B. Some people are completely non-ethnocentric. C. Ethnocentrism is not necessarily negative. D. Ethnocentrism is found in every culture.

Communication & Mass Media