Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be market-oriented rather than product-oriented
Which of the following mission statements will best suit the company?
A) to create the best possible products and sell them at the best possible prices
B) to sell hypoallergenic cosmetics products made only from the finest organic ingredients
C) to give customers the complexion they dream about by providing products suited to their needs
D) to become a market leader in every cosmetics product category
E) to increase our market share in the cosmetics segment and increase profit margins
C
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What is the term given to the amount of their own money owners have invested in the firm?
A. Debt B. Assets C. Liabilities D. Equity
Which of the following was NOT listed in the Guidelines for Categorical Data Tables?
A) Use a descriptive title for the table. B) Do not report the frequencies alone, and not at all if a large sample is used. C) Typically include the standard deviation. D) Report the percentages, either as whole numbers (e.g., 12%) or with a single decimal place (e.g., 11.9%); include a 100% total. E) Place percents in a vertically aligned column located close to the categorical variable's labels (e.g., male, female) for ease of reading.