Describe the three benefits that strong brands provide to consumers
What will be an ideal response?
A strong brand can save consumers time during the shopping process, as consumers develop established perspectives on strong brands and can easily re-purchase a brand that has performed as expected in the past. A strong brand can also project the message the consumer wants to receive, such as projecting security, convenience, quality, or something else that reinforces the ability of a product or service to meet consumer needs. Finally, a strong brand gives consumers the opportunity to project style and personal preferences through their consumption choices.
Business