Modern advertising began in the 1920s when industries from soap to cigarettes tried to find buyers for their brand-name goods

Most newspaper have their own stylebooks that are used in conjunction with one of the major stylebooks, such as the AP stylebook. Why? a. They are dissatisfied with the AP stylebook. b. They are not members of the Associated Press andare therefore prevented from using all of the AP stylebook

c. The AP stylebook rules are very inconsistent withgeneral rules of usage. d. The AP stylebook does not cover many local style questions and problems.

What is one thing a speaker should do when delivering a speech?

A. maintain eye contact with the audience B. check note cards after reaching the podium C. speak more quickly than when having a conversation D. speak in a monotone