Public relations writers, as well as presenters and certainly management, want to know if the speech or presentation was effective

When speakers aim to induce a specific action, they often do not care about the beliefs and attitudes

of individual listeners, as long as the audience ends up doing what the speaker wants. Indicate whether the statement is true or false

Mythos refers to appealing to the audience's emotions

to maintain their interest or to convince them of your intent. Indicate whether the statement is true or false