Mullin talks about ____ the Numi brand, developing a specific marketing mix that will influence potential customers' overall perception of the brand, by targeting natural health food stores, university coffee shops, and fine dining establishments.

When a company borrows at LIBOR plus a spread, LIBOR is fixed until the loan's maturity while the spread changed periodically.

a. true b. false

Bootstrapping involves

A. Calculating the yield on a bond B. Working from short maturity instruments to longer maturity instruments determining zero rates at each step C. Working from long maturity instruments to shorter maturity instruments determining zero rates at each step D. The calculation of par yields