Which of the following statements is true about the tweens in America?
a. They have grown up with and value traditional forms of media more than any other cohort.
b. They are making an effort to look more mature at a younger age.
c. They are a larger cohort than Millennials.
d. They are still not familiar with the use of social media and mobile technologies.
ANSWER: b
Tweens are making an effort to look more mature at a younger age. Sixty-one percent of tween girls like to wear more makeup than their parents allow.
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