Shoez Inc., a manufacturer of shoes, has recently launched a brand of sturdy shoes ideal for hiking and other outdoor activities. Which of the following brand personalities could be best associated with the new brand?
A) sincerity
B) excitement
C) sophistication
D) competence
E) ruggedness
E
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Mario aspires to be the chief executive officer at his multinational firm within a few years. Mario is currently the head of marketing operations, and his education and experiences are limited to the marketing field. For an aspiring executive leader, it is mandatory to gain management experience in at least two different organizational functions. If Mario's goals are in line with his organizations goals, the organization should _____.
a. assign Mario to a cross-functional team b. retain Mario as the head of marketing operations c. consider sending Mario on an on-site project to a foreign country d. transfer Mario to the human resource management team
An exculpatory clause releasing a white water adventure rafting company from liability for all
injuries it causes is: A) Usually against public policy. B) Usually valid. C) An illusory promise. D) Usually valid for negligence, not for intentional acts.