A ________ is an order that specifies a securities trade is to be made only at a certain price or better

Brokers, as a rule, use implied contracts.

a. true b. false

Because consumers can hold negative views about their experience with certain products, marketers

A) may need to influence negative mental files. B) sometimes have to abandon whole market segments. C) frequently and quietly pull products off retailer's shelves. D) face the constant threat of litigation by the Federal Trade Commission. E) regularly pay connectors for favorable product reviews.