Country of origin is a ________ some consumers use to decide what brand to buy
A) psychographic
B) demographic
C) postpurchase evaluation
D) heuristic
E) behavioral target
D
Business
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A _______ contains several individual budgets that are linked with each other to form a coordinated plan.
Fill in the blank(s) with the appropriate word(s).
Business
A ________ company possesses a critical marketing advantage with respect to marketing communications
A) domestic B) local C) global D) glocal E) multinational
Business