Country of origin is a ________ some consumers use to decide what brand to buy

A) psychographic
B) demographic
C) postpurchase evaluation
D) heuristic
E) behavioral target

D

Business

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A _______ contains several individual budgets that are linked with each other to form a coordinated plan.

Fill in the blank(s) with the appropriate word(s).

Business

A ________ company possesses a critical marketing advantage with respect to marketing communications

A) domestic B) local C) global D) glocal E) multinational

Business