In terms of U.S. business-to-business direct marketing expenditures, the largest category is:
A) television
B) Internet marketing (non-e-mail)
C) direct mail (non-catalog)
D) telephone marketing
D
Business
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Most of Canada's top CEOs believe that their number one priority is
A) financial performance and profitability B) attracting new employees C) motivating employees D) engaging employees E) retaining employees
Business
Which stage in the typical buying process occurs after a customer has evaluated solutions but before a purchase is made?
A) resolution of problems B) needs awareness C) solution selling D) pre-purchase E) implementation
Business