In the globalized economy, the knowledge and management resources required for the firm to succeed are no longer concentrated in a single region but are distributed around the world

For a segment to meet the ________ criterion of usefulness, the marketer must be able to formulate effective programs for attracting and serving the segments

A) measurable B) substantial C) accessible D) differentiable E) actionable

The protection of data from unauthorized disclosure is _________ .

A. access control ? B. authentication C. data confidentiality ? D. nonrepudiation